Description

ABOUT  THE  BOOK

The agricultural marketing system plays a dual role in economic development in countries whose resources are primarily agricultural. Increasing demands for money with which to purchase other goods leads to increasing sensitivity to relative prices on the part of the producers, and specialization in the cultivation of those crops on which the returns are the greatest, subject to socio-cultural, ecological and economic constraints. It is the marketing system that transmits the crucial price signals. On the other hand, and in order to sustain the growth of the non-agricultural sector, resources have to be extracted from the agricultural sector – physical resources to guarantee supplies of food and raw materials for the agro-industry and financial resources for investment in nonfarm economy as well as for re-investment in agriculture.

An efficient agricultural marketing system leads to the optimization of resource use and output management. An efficient marketing system can also contribute to an increase in the marketable surplus by scaling down the losses arising out of inefficient processing, storage and transportation. A well-designed system of marketing can effectively distribute the available stock of modern inputs, and thereby sustain a faster rate of growth in the agricultural sector.

The need for providing adequate incentives for increased production is, therefore, very important, and this can be made possible only by streamlining the marketing system. This book attempts to cover the entire syllabus for the course entitled AGRICULTURE MARKETING, TRADE AND PRICE prescribed by the 5^th Dean’s Committee of ICAR.

CONTENT

ABOUT THE AUTHORS

Dr. Dropati Saran obtained her B. Sc Ag. (Hons) in 2015, M.Sc. Ag. (Agricultural Economics) in 2017 and Ph.D. (Agricultural Economics) in 2021 from Swami Keshwanand Rajasthan Agriculture University, Bikaner.  Presently she is serving at Department of Agricultural Economics, Maharaja Agarsen Agriculture College, Suratgarh, (Sri Ganganagar) as Assistant Professor (Ag. Economics). She has been exclusively working on different aspect of Ag. Economics for the last 5 years. She published many research papers in national and international journals, Seminar/ Symposia and popular articles in national level magazines. She has been recipients of many awards and recognitions and also sitting member to many professional societies.

Dr. Balbir Singh Khadda presently serving as Deputy Director (Training) at KVK, SAS Nagar (Mohali). He has been exclusively working on different aspect of Animal Husbandry for the last 22 years. He has worked in 16 externally funded research projects.  The remarkable and notable contributions in the form of publication are 84 research articles in National and International Journal of repute, 69 papers presented in seminar/ symposia, 31 popular articles, 12 bulletins, 12 extension folders, 9 book chapters, 5 training manuals 4 books and 2 compendiums. He has been recipients of many awards, recognitions and fellowship including work appreciation award – 2018 given by Gujarat State Administration. He is sitting member to many professional societies and has organized 3 National seminars and 2 International seminars. He has also delivered 22 Radio-talks on important/ burning topics of the agriculture and animal husbandry at AIR, Godhra.

L. Lal Somani is Retired Director, Resident Instructions, MPUAT, Udaipur. He went To Waite Agricultural Research Institute, Adelaide, Australia to undertake Post-doctoral work (1975-77). He has over 400 research and technical articles to his credit. He has authored/edited over 18 dozen of books related to Agriculture.