Description

ABOUT THE BOOK

The activity of gathering, assessing, creating and presenting news and information is called Journalism.  The purpose of journalism is to provide citizens with the information they need to make the best possible decisions about their lives, their communities, their societies, and their governments. Media is the best way to spread knowledge, information and news from one part of the world to the other.

Agricultural journalism is a specialized branch of journalism which deals with the techniques of receiving, writing, editing and reporting of information through the media like newspapers, periodicals, radio, TV, advertising etc. and the management processes connected with such production. It is the timely reporting and editing with words and photography of agricultural news and information for newspaper, magazine, radio and television.

Media educates the people to know about their basic rights and how to use them. It is also a link between the government and people because all the policies and activities of government are conveyed through media. Social media can be a great source for faster communication. We can stay in touch with our friends and family who are far away from us. Social media can raise a powerful voice for the underprivileged citizens of the society. It is easier to reach out to more people and put forward one’s point of view.

It creates awareness among the common people and makes them heighlightened citizens. It creates public opinion about the burning issues of the country, exposes scandals and builds the confidence of people. Television can be a tremendous force for good. Modern media comes in many different formats, including print media (books, magazines, and newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet. Each type of media involves both content, and a device or object through which that content is delivered. The present book Handbook of Agricultural Journalism covers the entire syllabus recommended by the 6^th Deans’ Committee of ICAR prescribed for UG students of all the SAUs and Agricultural Colleges in the country.

CONTENTS 

ABOUT THE AUTHOR

L.L.  SOMANI is Retired Director Resident Instructions, MPUAT, Udaipur. He has over 400 research and technical articles to his credit. He has authored/edited over several scholarly books in various fields of agriculture. Prof. Somani has been honoured with several academic excellence awards for his outstanding achievements. He is the author of Textbook of Extension Education, Fundamentals of Extension Education, Market-Led Extension. Dimensions of Agricultural Extension, Educational Psychology in Agriculture, Human Values & Ethics Textbook of Communication and Soft Skills Development, Fundamentals of Rural Sociology and Educational Psychology, Dictionary of Extension Education